There is nothing like working from home. It is cheaper because you don't need to commute or buy a special wardrobe to go out into the public. You can also use a home office as a tax write off. Here are some ideas to help you start and succeed in a home based cake decorating business.
- Find a Unique Way to Sell Your Cakes - Think about why people should come to you for their cakes instead of going to a bakery. Do your cakes taste better, are they more beautiful, do you offer a unique style, or do you provide better service (drop off cakes on the special day)? You may want to offer all of these things to get the customers coming to you. Once they see the beautiful work you do, they will tell everyone they know and you will be able to get more business.
- Use Press Releases: You should send a press release to local and nearby news papers every time you participate in nonprofit or community events in your town. You should also send a press release if you have anything happen with your business. When you do, be sure to mention everything that makes your business unique. This will be a bit of advertisement along with the announcement.
- Advertise in newspapers and shoppers: Make sure to advertise your business. You should take out a larger ad the month of May for graduation, in May and June for weddings, or when a big event is going to take place. Place ads in the high school paper, or if you have a college nearby, you can advertise in any paper they may have and on the bulletin board. Before you do think about what discounts or specials you can offer for these events. Make sure you specify that all orders need to be in by a certain date, this could prompt buyers to take action and order from you.
- A Business Website: You should create a website for your cake decorating business. Make the site informative and easy to navigate. Show samples of your cake decorating skills, and mention how unique your business is, if you are flexible, and what type of cake decorating you do. You may or may not want to put prices on your website, sometimes it is better to have them call you and you can quote them a price, according to their needs. When you advertise, make sure you include your web address in your advertising.
- Look for Distributors: One way to expand your business is to find other businesses who are willing to advertise your cake decorating business. Coffee shops and restaurants will probably be your best bet. This will give your business more exposure and save you from having to open a store of your own. In exchange for this service they would receive a commission on each order you receive from their establishment.
- Barter with local party and event planners: You can strike up a bargain with local planners to show your portfolio to their customers. In exchange you can recommend them to your customers. Get included in their list of vendors, and they may have you making and decorating all of their cakes.
- Offer Free Products for fund raisers, church activities, local events and festivals. Get involved in fundraising for local charities, school, church, and business events. By offering a free cake for these events, you will be gaining a great deal of advertising exposure. Make up brochures and hand them out when you are in attendance.
- Real Estate Offering: Contact local Realtors and offer a special on housewarming cakes for their clients. Realtors often give a gift to clients when they sell a home. When you make cakes for these occasions, make sure to place the cake in a beautiful cake box imprinted with your business name, address, phone, and web address. You can also include a discount coupon if they order a cake within a certain time frame.
- Referrals: Tell everyone you come into contact with about your business. Carry business cards with all of your information on it. Give them 2 or 3 cards and ask them to pass them along to others who might be interested in using your talents. You should also ask customers for referrals. Offer them a discount on their next cake if they can drum up new business for you.
Nearly every social event offers food in the celebration, birthdays, anniversaries, and weddings, are but a few of the events where food is an important part of the celebration. This article is about the wedding cake. A wedding is a way to celebrate the union of two people who are starting a life together. People come to eat and drink and a great deal of work is put into the preparation for this day. The wedding cake is often the focal point of the event. There are times that it is considered bad luck not to have a piece of the wedding cake.
There are specified rules for cutting the wedding cake that are a part of tradition. For instance, at a wedding reception, it is traditional to cut the wedding cake just before dessert is served, if the wedding reception takes place during lunch or the dinner hour. However, if the reception is held during tea or cocktails, the cake is cut just after all of the guests arrive. It is tradition for the bride and groom to cut and eat the first slice together, as a symbol of their choice to be together. The rest of the cake is sliced by the maid of honor or a family member.
Choosing a wedding cake is quite a task. Tradition calls for a white cake with white frosting for weddings. In this day and age, couples are choosing their favorite flavor. This has bakeries and cake decorators striving to offer a larger selection of cakes. Chocolate, fruit, yellow, pound, and marble are some of the cakes made for modern weddings.
Some wedding cakes offer a different flavor for each layer. White icing, while still ordered, has made way for a wider selection of frostings. Chocolate, mocha, lemon, and any other flavor you can imagine are used for wedding cake decorating. It is possible to customize your cake using all of your favorite flavors. How the wedding cake is decorated is a personal choice as well. You can have just about anything you can dream up put on a wedding cake including, fruit and even real edible flowers.
The wedding reception is the most anticipated part of the wedding. And everyone looks forward to seeing the cake cut and sharing it with the bride and groom as a symbol of good will and a hope, that as a couple, the bride and groom will be prosperous and fertile.
If you would like to become a cake decorator, there are several ways you can go about it. There are hundreds of books out there that will teach you how to decorate cakes, from the simple to the ornate. Another way to learn cake decorating, is to purchase one of the many videos or DVD's that will take you, step-by-step , through the cake decorating process.
The best way to learn cake decorating is to take a class. While DVD's, videos, and books are highly popular and informative, taking a class will help you move along faster. You will be able to get immediate feedback from the teacher, and they can see where you might be going wrong and correct you before the project is ruined.
Cake decorating is not as difficult as it seems. We look at the elaborately decorated masterpieces and feel completely intimidated. Here are a few simple ideas and hints to make your cake decorating project a winner.
- Buy readymade cakes, or make your cake from a mix.
- Make sure you have several pastry bags, a coupler, a flower nail, and 6 icing tips- #824 large open star, #23 small open star, #104 small rose, #125 large rose, and #109 and #129 drop flowers.
- A turntable makes icing a cake much easier. A lazy susan will work.
- Use decorations that are already made- fresh flowers, silk flowers, ribbons, and fruit are some of the items you can use.
- Always brush fresh fruit with a glaze to seal in moisture.
- Use a decorative cake plate or platter to present your cake.
- Use Ganache icing.
Ganache
1 pound semi sweet chocolate, finely chopped
1 cup heavy cream or evaporated milk
1/4 cup sugar
4 tsp. unsalted butter
Place the chocolate in a bowl.
Combine cream, butter, and sugar in a pan, bring the mixture to a boil.
Pour the mixture over the chocolate, stirring gently until it is melted.
Using royal or buttercream icing, ice the cake with a thin coating, and freeze for 15 minutes.
Place a cooling rack on a cookie sheet.
Make sure the icing is set, and place the cake on the cooling rack.
Quickly pour the ganache over the top of the cake and down the sides. You can use a spatula to smooth the surface if needed. The hot ganache will melt the icing, so only smooth as necessary. Tap the rack to remove any excess ganache, this can be refrigerated for later use.
Chill the cake until set, remove to a serving platter.
Fruit Flan
You can choose to purchase a pre-made flan, or bake one yourself.
Slice your choice of assorted fruit and arrange it on the cake surface in concentric circles.
Coat with apricot glaze.
Serve on a decorative cake plate or platter.
Apricot Glaze
12 oz. jar of apricot jam
2-3 tbsp. Water
Combine jam and water in a saucepan.
Bring ingredients to a boil.
Strain glaze and keep in the refrigerator until needed.
Heat to brush on fruit.
Piping
Using a pastry bag and the tip of your choice, you can create a number of cake decorations, ranging from flowers to simple borders. Basic icing recipes can be found on the internet. Work on a piece of waxed paper before you apply any icing to a cake.
Edible Flowers
Apply icing to your cake
Decorate the cake with piping if you desire
Distribute edible flowers in a decorative fashion
I hope that any, or all, of these tips will help you with your cake decorating projects. My suggestion is to gather all of the tips, tricks, and ideas you can find and print them out. Put your collection in a binder and the next time you are having a problem with your cake decorating project, you will have an answer at your fingertips.
Most people don't think of going into business when they start cake decorating. Usually it is a hobby or because they want to make wonderful cakes for family events. Most people start a home cake decorating business because when they made these great cakes for family occasions, and those who saw the cake wanted them to make cakes for their special occasions.
There is also the appeal of working at home, you have the freedom to work when you want, as long as you get the cake to the customer on time. Many of these artistic cake decorators have children at home and want to stay at home with them, and be able to make a living too.
Maybe you have been thinking of starting a cake decorating business in your home. Think about why you would like to start a cake decorating business. If you have a good business plan and are good at time management, this can be a lucrative business. Even though your main reason to start a home business is to stay at home with the kids, or to save cash on a daily commute. Your main reason for wanting to start a cake decorating business at home should be that you are getting so many cake orders that it is taking a lot of your time and you feel you can go into business and make a go of it.
The cake decorating business can be fun, but it is also a lot of work, and you will need to have enough money to get your business off the ground. There are certain items you will need to start. You will need a few icing tips (the ones you use most often), a heavy duty mixer, mixing bowls, food coloring, spatulas, the right cake pans, enough room to work without being cramped, and an oven. The cake decorating business is time consuming, but it is very rewarding and enjoyable.
You will need to remember that family and friends are customers, and you will need to charge them for the cakes they want you to make. You have expenses and it will cost you to make a cake and you are in the business to make money. You may want to give them a discount, but you will definitely need to charge them for your time and the money you put into making the cake. You will need to check nearby bakeries and stores to find out what they charge for cake decorating.
Don't put your prices lower than the bakeries, try to charge around the same price and let your talent show the quality of your cakes. You will never be able to charge for your time, after all is said and done, you will probably be making about $1.00 an hour. That is why you charge by the cake. Although, the more cakes you make, the faster you will become, and you will be making a bit more for your time.
While bakeries make good cakes, you can make cakes that taste as good or better. You can also offer different options such as, a variety of cake flavors, a willingness to offer unique decorating options, and discounts or specials from time to time. At first, it is a good idea to charge around the same as the bakeries, when you become more experienced you can evaluate your prices. Once you become more popular and have made a name for yourself, you can charge more.
The advantages of operating a legal cake decorating business from your home are:
1. You can work when you want and take a break when you need one.
2. You won't have the overhead expenses that you would if you opened a shop.
3. You can be home to care for your family.
4. You will be able to make appointments to see customers. They would not be able to drop in unannounced.
5. You can set your own hours and even work in the middle of the night if you choose.
You need to be an organized, disciplined person, and have a bit of business sense.
While it would be great if the business was all fun, it does require a commitment. The question is, will your family go along with the long hours you will need to put in? You will need the support of your family if you are going to make the cake decorating business succeed. Some areas to consider are:
1. Weekends are usually tied up with baking cakes, as most events are held on the weekend. Will your family be understanding when you need to work every weekend? You will need to plan your cake decorating in advance and keep good records.
2. You are going to need extra storage for all of the equipment you need for your business.
3. You may find expenses for special equipment and classes to improve your art, can run a bit high.
4. You may need a separate kitchen to use for your business because of health requirements for the state.
There are many ways to put a finishing touch on your cake decorating project. Sugar-frosted fruit and fresh flowers are very popular cake decoration garnishes. They will add a contrasting texture, and add color to your beautiful creation. Using these items will allow you to spruce up a plain cake.
Fruit
Using fresh berries for a garnish on your decorated cake are a colorful, and flavorful addition. You can roll them in sugar, glaze them, or use them plain. Placing fresh strawberries and mint leaves around the top of a chocolate cake will ad a splash of color. Orange sections, grapes, and strawberries glazed with shiny syrup, can be placed on the top of a cake for a beautiful, yet edible effect.
Dollops of whipped cream and fresh figs arranged tastefully on a cake can be quite appealing to the eye. Frosted whole fruit, such as grapes, seckel pears, small apples and figs are great cake decorations for late summer and fall weddings. Berries will last longer than sliced fruit, serve the cake soon after adding the fruit as it tends to bleed onto the frosting.
Flowers
The use of fresh, edible flowers in cake decorating, are a beautiful and easy way to make a cake more appealing. Starting with a cake dusted with confectioner's sugar, or a frosted cake, and add flowers. There are many flowers that are edible, rose petals, sweet violets, honeysuckle, bachelor's buttons, and callendulas etc... You might want to add a generous dollop of whipped cream to the center, or just off center, of the cake. Arrange the flowers around the whipped cream.
When you dust the flowers with super-fine sugar, the look is one of elegance and sparkle. Candied rose petals and candied violets are a wonderful cake decoration. Make sure the flowers you are using are edible, clean, and free of pesticide.
Nuts
Candied or toasted nuts are great on carrot cakes and spice cakes. Coarse or finely chopped nuts can be pressed into the icing on the sides of the cake, or along the bottom edge, for texture and flavor.
The use of fresh fruits and flowers will add an unusual and unique look to any cake. Cake decoration has become a more bold hobby or choice of career. You can open your own cake decorating business and cater to your friends, family. And community. Although it is time consuming, cake decorating can also be a fun and lucrative business.
Artistic cake decorators can just about name their price for one of a kind cake decorating creations. Of course this will all depend on where you are located. Cake decorators in New York City will be able to charge more than those in Jamestown. Of course there is also a cost of living difference, and a more sophisticated group of clients. No matter where you are located, offering unusual, unique cake decoration will put you on top and you will be in popular demand for the cake decorating needs of the majority.
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